‘Optic:’ A Captivating Exploration of Optical Effects in Graphics

‘Optic:’ A Captivating Exploration of Optical Effects in Graphics cover

Flashback to the 1960s: Op Art, short for Optical Art, emerged in a decade that matched the dynamism of this new, exciting movement. Defined by stark contrast, mathematical compositions, and abstract shapes, Op Art creates the illusion of movement and dimension.

Though the movement’s heyday remains rooted in the ‘60s, Op Art is still a popular style among graphic designers. In Optic, the latest release from UK publishers Counter-Print, contemporary artists rediscover the vibrancy and energy of the original movement through their own calculated designs. Featuring a softbound cover in three different colors, each edition is mounted with a spinning disk that creates an optical illusion when spun.

Recently released by UK publishers Counter-Print, ‘Optic’ showcases the ingenious use of optical effects and visual illusion in contemporary graphic design.

Inside, Optic goes beyond the surface, offering readers exclusive access to interviews with industry leaders such as Abby Haddican, Daughter, Design By TOKO, Classmate, Mainstudio, Manifiesto, Study LLC., Burrow, and Parker Studio. These conversations delve into their careers, highlight their work, and offer valuable insight into the power of optical effects in design. Optic is divided into distinct sections, such as “Periodic Structures,” “Interrupted Systems,” “Relief,” “Impossible Objects,” “Diffusion,” “Illusory Contours,” “Figure-ground,” “Proximity” and “Isometric Illusion.”

“As graphic design continues to evolve, the use of optical effects remains a timeless and captivating aspect of the field,” says Counter-Print, the publishing house behind Optic. “With this book, we aim to provide a comprehensive survey of optical effects in graphic design, enabling readers to discern the various forms and harness their creative potential. Through the vivid imagery and enlightening project descriptions, we invite readers to embark on a visual journey that celebrates the beauty and impact of optical illusions.”

Recently released by UK publishers Counter-Print, ‘Optic’ showcases the ingenious use of optical effects and visual illusion in contemporary graphic design.
Recently released by UK publishers Counter-Print, ‘Optic’ showcases the ingenious use of optical effects and visual illusion in contemporary graphic design.
Recently released by UK publishers Counter-Print, ‘Optic’ showcases the ingenious use of optical effects and visual illusion in contemporary graphic design.

Counter-Print: Website | Instagram | Purchase Optic

All photos published with permission of the artist(s); photos: Thom Atkinson.

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Tags

art book, book art, book publishing, graphic design, indie publishing, op art, optical art


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