Scott Power β€” Co-Founder & Executive Director

Scott Power

A 2x Ironman triathlon finisher and proud member of The Explorers Club, Scott Power has worked in brand strategy and visual communication arts since 1988. He has helped create market-leading brands, products and content for many companies including Coca-Cola, Microsoft and Procter & Gamble.

From 2006-2013, Scott served as Senior Brand Strategist at Kaiser Permanente, the $60B healthcare company based in Oakland, CA, where he advised organizational leaders, managers and physicians on KP’s corporate brand strategy and its implementation into operations, communications and culture.

Scott is a published author and frequent speaker at conferences like FUSE, Foresight & Trends and The San Diego Film Festival. He serves on the Board of Directors for the International Association of Medical Assistance to Travelers (IAMAT) in Toronto, Canada and also served on the board at The Center for Biological Diversity in Tucson, AZ. He holds two design patents and is an award-winning entrepreneur.

Scott has lived abroad, traveled 48 states and 38 countries on 4 continents. He believes having a robust world view and respect for diverse cultures is vital for creating lasting value in today’s flat, global marketplace. Scott is now Executive Director at Crewest, the creative agency and brand consultancy he co-founded in Los Angeles.

When retaining a brand agent, Power says β€” β€œIn matters of life and death, hire a scientific genius who has dedicated their career to mastering the science in a singular way. Rather, in artistic endeavors such as building brands, seek a visionary dreamer who readily abandons his ivory tower to experience conditions on the ground first-hand to better understand the human condition.”