Fertility Provider Group

Positioning and branding a healthcare start-up

In 2013, healthcare entrepreneur, founder and CEO of Fertility Provider Group, now Ovation Fertility, Nate Synder imagined a more effective and affordable way to deliver fertility laboratory services to families seeking help getting pregnant. To effectively present his business plan to potential investors, Mr. Synder retained Crewest Studio to position and brand his nascent vision.

As most health care branding too often looks and sounds the same, our recommendation was to adopt a patient-centered brand strategy, differentiated brand positioning and unique brand visual identify.

During our engagement, we consulted Mr Snyder on strategic issues including his business model, unique value proposition, brand strategy, positioning and conducted several rounds of naming concepts. Additionally, we conceptualized, designed and produced every investor presentation, helping to close $15M in Series A private equity.