Natural Balance

Brand video for new pet food launch

When Natural Balance was preparing to launch a new pet food brand called Wild Pursuit, they asked us to create a promotional brand video to be played on-premise at retail and trade shows. To answer the brief, we wrote, directed and produced a 90 second video. To add value to the project, we went beyond the brief and edited 60 and 30 second versions for the client to use on their web and social media channels.